Jockey is committed to quality, comfort, fashion and innovation. Today, Jockey apparel products are sold in more than 145 countries around the world. is a privately held company with headquarters in Kenosha, Wis.
Founded in 1876 Jockey International, Inc. Each Jockey garment offers exceptional value to the wearer with attention to detail in every stitch, seam, silhouette and premium fabric chosen to enhance the wearing experience. Innovations in fabrics and technology are bringing performance and solutions to a category that didn’t previously have it from antimicrobial fabrics to cooling technologies. As such, every garment is designed with the consumer and wearing experience in mind, from the everyday premium basics to the elevated performance garments – fit, fabrication and function are at the core of every design. Decades of experience crafting the highest-quality undergarments for men is an ingredient few can match. The men’s underwear consumer is becoming more educated and demanding of the products that are closest to his skin. What began as a hosiery company to help lumberjacks suffering from poor quality socks has grown into a global apparel company still centered around solutions for the modern consumer. In fact, most men expect to receive underwear as a gift to be a right of passage to start the new year off to a great start! That being said, I would like to wish all my viewers a Happy Holiday Season - Josephįounded in 1876, Jockey is one of the most iconic apparel brands in the world. We have conducted a test on various platforms including fit, comfort, wicking, resiliency, style and of course, price! I can only suggest to all my readers that it has been proven statistically that men like to receive underwear as a gift at holiday time. The underwear below has undergone a very selective process by both myself and my expert fashion team team to ensure that each brand mentioned below has passed the test with respect to the highest standards in the marketplace. I present to you here my fine options in mens underwear holiday gift-guide. Since then, we have come a long way baby! In the late 1970's Calvin Klein and Ralph Lauren respectively brought on an entire new vision with respect to men's underwear- or should I dare say it, designer underwear. Coopers kept making and marketing its underwear, and in 1971 the company changed its name to Jockey. Moreover, after three months, the company sold 30,000 pairs of Jockey shorts. Even though the weather was awful-Chicago was in the middle of a blizzard-the entire stock of 600 pairs of Jockeys sold out on the first day.
Subsequently, he took his Jockey briefs to Chicago's department store Marshall Fields on January 19, 1935. He then dubbed the new product "Jockey shorts" because the high level of support the garment offered was reminiscent of jockstraps. Subsequently, he pondered as if this type of garment could be converted into men's underwear. After a few developments, Kneibler launched legless underwear with an overlapping Y-front fly. Underwear drawers changed forever in 1934 when an apparel engineer named Arthur Kneibler, at the Wisconsin hosiery company Coopers, Inc., received a postcard depicting a man in a bikini style bathing suit - from a dear friend who had been visiting the French Riviera. In most ancient civilizations, this was the only undergarment available option. Men are said to have worn loincloths in ancient Greece and Rome. The fabric used for loincloths may have been wool or linen. The upper classes wore imported silk. In fact, in warmer climates the loincloth was often the only clothing worn, but in colder regions the loincloth often formed the basis of a person's clothing and was covered by other garments. The pharaohs were known to wear a specialized loincloth called a Shendoh,and believe it or not, they had taken extra shendohs into their pyramids for use in the afterworld (good-thinking). The loincloth was the first form of underwear in fact, it was more than likely to have been the first undergarment worn by human beings unless you want to count the fig-leaf as an undergarment. Even ancient Egyptian art displays everyone from the pharaohs to peasants sporting loincloths of their own. Let it be known that underwear dates back almost 7000 years, at a time when man used leather to cover and protect his loins (Loincloth) while more that often, hunting during prehistoric times. They serve to lessen the friction of outerwear against the skin, to help shape the body, to keep outer garments from being soiled or damaged and especially to provide concealment. Undergarments are usually in direct contact with the skin, although they may comprise more than a single layer of fabric.
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